Shiseido Company, a leading global beauty company, and Tory Burch LLC have entered into a long-term partnership agreement under which Shiseido will have the exclusive worldwide license to develop, market and distribute Tory Burch beauty brands. Currently, the beauty arm of fashion brand Tory Burch is overseen by Estée Lauder Companies, but not for much longer. The agreement will be effective as of January 1, 2020. Tory Burch’s beauty license will be managed by Shiseido Group’s Americas region headquartered in New York City.
 
Tory Burch is an American lifestyle brand that embodies the personal style, global mindset and aesthetic of its executive chairman and chief creative officer, Tory Burch, a modern and dynamic entrepreneur who launched her company in 2004. Today, the collection includes shoes, handbags, accessories, watches and fragrances. The first Tory Burch fragrance products were launched in 2013, and are currently available in Tory Burch boutiques and luxury retailers around the world. 
 
Burch commented, “We are thrilled to be partnering with Shiseido, a company I have always admired for its rich history, unparalleled products and dedication to innovation. There are great synergies between our companies including a deep respect and connection to our customers, a passion to support women’s empowerment and an aligned long-term strategic vision.” 
 
Through this partnership, Shiseido will provide Tory Burch with a global platform and dedicated resources to elevate the Tory Burch beauty business, and to cultivate and capture opportunities as a multi-platform, global lifestyle beauty brand. For Shiseido, this partnership will expand its global fragrance portfolio, and create opportunities for collaboration across Shiseido Group and the company’s Centers of Excellence in fragrance, makeup, skincare and digital, as well as the company’s Technology Acceleration Hub.
 
Masahiko Uotani, president and CEO of Shiseido, said, “We are honored to welcome Tory and the Tory Burch brand to the Shiseido family and pursue this mission together as partners. Tory Burch is a truly luxurious lifestyle brand with a clear identity and strong commitment to its values – exactly the type of innovative partner we seek to enhance our portfolio as we continue to find new ways of cultivating consumer engagement and bringing value to our business and to society. Shiseido is dedicated to creating value for all of its partners and we are excited to share the benefits of Shiseido’s platform, R&D resources, technology portfolio and Centers of Excellence with the Tory Burch brand to help maximize its significant potential and opportunities for growth and development.”
  
Marc Rey, CEO of Shiseido Americas and Shiseido chief growth officer, said, “By combining Tory’s beloved vision and the brand’s future-forward approach to digital, with Shiseido’s global platform and expertise in beauty and technology, this partnership has the ability to connect even more deeply with consumers and unleash the brand’s full potential. We are especially proud to partner with Tory, who sets an example for us all as a visionary, entrepreneur and advocate for women’s empowerment, and we look forward to working closely with the broader team.”